If Social media = earned media, how do you buy it?
Media buying is an ever increasingly complex art – as channels and audiences have fragmented beyond anyone’s comprehension – apart from a few clever planners ; – ) What’s frankly ballsed it up for any...
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Trending brand videos: An epic sing song and cats reacting to cats
Waiting for your flight to get moving and take-off can sometimes be a bit of a boring affair, but not on this Aussie flight to Sydney! Here are the top trending brand videos from this week: Read more...
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4 content marketing challenges technology can solve
There is no doubt that the content marketing revolution has taken agencies and brands by storm. As the content industry matures into an estimated $4 billion industry this is cause for celebration:...
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